How to Network with Impact: 5 Tips for Building Authentic Connections
How to Network with Impact
Networking can feel uncomfortable for many women – the cliquey groups, the awkward conversations, the stale sandwiches on the buffet, the pressure to ‘sell yourself’ which feels embarrassing and arrogant, being stuck with ‘that man’ for ages and unable to excuse yourself, and the event timings after work that clash with childcare commitments… argh!!!
But networking doesn’t have to feel this way. With the right mindset and approach, it can become an authentic and valuable part of your career. Here are five top tips for effective networking:
1. Be Authentic and Build Genuine Relationships
Tip: Ask questions about those you meet – Why are they there? What are they hoping to get out of the event? Anyone they particularly want to be connected with who you might know?
Why It Works: It takes the pressure off you, and people are more likely to remember and help someone who is genuine and interested, rather than someone who seems self-serving. They’ll likely ask you similar things back, so be prepared with your answers!
2. Leverage Social Media
Tip: Use LinkedIn and other professional platforms to connect with industry peers, join relevant groups, and participate in discussions. Connect with interesting people before the event if contact details are shared. Share valuable content and engage with others’ posts to build your online presence.
Why It Works: Social media allows you to reach a broader audience, stay connected with your network, and position yourself as a thought leader in your field.
3. Follow Up After the Event
Tip: You’d be surprised at how many people don’t do this! When you meet someone, exchange business cards or connect on LinkedIn, and follow up with a personalised message to continue the conversation.
Why It Works: Face-to-face interactions create stronger connections, and timely follow-up helps keep you top of mind while showing your genuine interest in building the relationship.
4. Prepare an Elevator Pitch
Tip: Develop a concise, engaging elevator pitch that highlights who you are, what you do, and what you’re looking for. Keep it under 10–15 seconds, light on detail, but focused on your outcomes.
Why It Works: A well-crafted pitch allows you to quickly and effectively communicate your value to new contacts, leaving a strong first impression.
5. Give Before You Take
Tip: Offer help, advice, or resources to your network without expecting anything in return. Whether it’s making introductions, sharing information, or providing feedback, generosity often leads to reciprocal support.
Why It Works: Networking is about creating a two-way street. By providing value first, you build trust and goodwill, which often leads to opportunities later. Think of networking as ripples in a pond – introductions from others are a powerful way to build credible connections that can truly support your career.
Final Thoughts
Don’t overthink networking events, and remember to manage your energy – if you’re not a morning person, don’t force yourself to attend a 7am breakfast. And if you’re stuck in a conversation that’s not going anywhere, it’s perfectly okay to say: “It’s been lovely talking to you but I’ll let us both mingle and perhaps catch you later?”
Good luck! And if you need more confidence with your networking approach and strategy, book a discovery call below to explore your personal brand and how you can make it work for you and your career:
